# プロテウス効果 [Proteus effect - Wikipedia](https://en.wikipedia.org/wiki/Proteus_effect) The **Proteus effect** describes a phenomenon in which the behavior of an individual, within virtual worlds, is changed by the characteristics of their avatar. This change is due to the individual's knowledge about the behaviors that other users who are part of that virtual environment typically associate with those characteristics. Like the adjective protean (meaning versatile or mutable), the concept's name is an allusion to the shape changing abilities of the Greek god Proteus. The Proteus effect was first introduced by researchers Nick Yee and Jeremy Bailenson at Stanford University in June 2007. It is considered an area of research concerned with the examination of the behavioral effects of changing a user's embodied avatar. - [オンラインアバターが行動に影響　「プロテウス効果」とは - 『日本の人事部』](https://jinjibu.jp/keyword/detl/1055/) - [アバターを使ったプロテウス効果はメタバースでどんな風に活用できるか | メタモ](https://mtmo.jp/proteus-effect-metaverse/) - [プロテウス効果は2021年のキー技術になるのでは！？という話。｜安藤 健／ロボット開発者](https://note.com/takecando/n/n9491c9c5e3ef)